Hi, I'm Saurabh

Hi, I'm Saurabh

I help startups turn ideas into products people actually pay for

I help startups turn ideas into products people actually pay for

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Designed the AI Companion experience to help Payment managers understand their payment performance

Designed the AI Companion experience to help Payment managers understand their payment performance

Because merchants struggled to identify and act on opportunities to improve payment performance, relying on analysts while complex configurations create a gap between insight and execution

Because merchants struggled to identify and act on opportunities to improve payment performance, relying on analysts while complex configurations create a gap between insight and execution

Codex for prototyping

100%

100%

Weekly active adoption among pilot users

Redesigned the Payment detail view to minimize troubleshooting time

Redesigned the Payment detail view to minimize troubleshooting time

Because critical troubleshooting data was buried inside transaction event logs, forcing merchants to open multiple events to find the information they needed to diagnose a payment

Because critical troubleshooting data was buried inside transaction event logs, forcing merchants to open multiple events to find the information they needed to diagnose a payment

Codex for prototyping

~35%

~35%

Reduction in troubleshooting time (support tickets)

Designed the Global accounts product from 0-1 to reduce merchant’s forex costs

Designed the Global accounts product from 0-1 to reduce merchant’s forex costs

Because merchants lose significant revenue to hidden FX spreads and lack simple infrastructure to hold, move, and convert funds efficiently across currencies

Because merchants lose significant revenue to hidden FX spreads and lack simple infrastructure to hold, move, and convert funds efficiently across currencies

£450k

£450k

Estimated annual revenue, with ~10% already realised

Designed the product-led upsell pipeline to drive more revenue from the dashboard

Designed the product-led upsell pipeline to drive more revenue from the dashboard

Because the dashboard is the most consistent touchpoint with merchants, yet valuable capabilities often go undiscovered and expansion relied heavily on manual sales rather than product-led discovery

Because the dashboard is the most consistent touchpoint with merchants, yet valuable capabilities often go undiscovered and expansion relied heavily on manual sales rather than product-led discovery

£190k

£190k

Additional revenue within first 6 months

Led the creation of Goat, the design system for Primer Dashboard

Led the creation of Goat, the design system for Primer Dashboard

Because the dashboard lacked a consistent design foundation, leading to fragmented experiences, slower product development, and increasing design and engineering overhead

Because the dashboard lacked a consistent design foundation, leading to fragmented experiences, slower product development, and increasing design and engineering overhead

~90%

~90%

Adoption across Primer dashboard

Redesigned Observability & Monitors to increase product adoption

Redesigned Observability & Monitors to increase product adoption

Because the current product assumed deep payments expertise and familiarity with complex tooling, making it difficult for most merchants to understand, configure, and trust monitoring

Because the current product assumed deep payments expertise and familiarity with complex tooling, making it difficult for most merchants to understand, configure, and trust monitoring

2.3x

2.3x

Increase in product engagement in the first 6 months

Primer

Designed several core products that help merchants accept, optimize, and manage their payments, including AI Companion, Global Accounts, Checkout, Monitors, Network tokenization and Reconciliation, contributing to £1M+ in revenue. I also designed Goat, the design system that powers the Primer dashboard.

Triad HQ

Partnered with the CTO to design professional tools for mental health practitioners in the USA.

Spacekayak

Built end-to-end design systems for two web3 financial platforms - Market and PillowFund - focusing on trust, clarity, and usability in complex financial flows.

Axis Bank

Designed the first version of Axis Bank’s design system for its digital ecosystem - Subzero - creating a foundation for consistent, scalable product design across their platforms.

Writing

I walked with a river for 44 km

Travelling light

Stepping into freelancing

A survival guide to design systems

Side quests

Hey Design Systems!

Let's work together

Let's work together

to build great software

to build great software

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