Currently designing the 0-1 product experience for Sycamore’s enterprise app building product
Designed Primer’s Global accounts product from 0-1 to reduce merchants’ forex costs, with £450k projected additional revenue for the year
Designed the product-led upsell pipeline at Primer to drive more revenue from the dashboard, adding £190k within the first 6 months
Led the strategy for Primer Checkout, a highly composable checkout built on design tokens, now at 100% adoption across frontbook merchants
Redesigned Primer’s payment detail view to minimize troubleshooting time, cutting the severity score across key usability issues by 82.6%
Designed Primer’s AI Companion to help payment managers understand their payment performance, reaching 100% weekly active adoption among pilot merchants
Painted some oranges to brighten up my new office space
Illustrations for the Primer website
Designed a unified filtering experience across Primer Dashboard
Built the design system for Market at Spacekayak
Built the design system for Pillow at Spacekayak
Led the creation of Goat, the design system for Primer Dashboard, now at 90% adoption across the product
I run heydesign.systems on the side, an introductory resource for getting started with design systems
