Previously designed for Axis Bank, Spacekayak, TriadHQ, CodingBlocks, and more.
2023
Led the Primer's design system (Goat) from a nascent idea to a self-sustaining established culture
I joined Primer as a Design Systems Lead to work on and ship the design system powering their merchant dashboard. The project took almost a year to get up and running, including the establishment of a federated model for developers to contribute to the system. The system is now in Maintenance mode, so I've switched to a hybrid Product designer role. I share a small part of that story via the date time picker.
2024
Redesigned the Payment details view to minimize troubleshooting time
I worked on redesigning the Payment Details view at Primer — the critical interface for merchants and support engineers to troubleshoot complex payments across multiple processors. The work spanned 2 years, weaving through shifting priorities and internal reorgs. I eventually helped bring clarity to a dense interface, improved navigation, and significantly reduced time-to-resolution for users.
2021
Designed Subzero, the design system powering Axis Bank's mobile apps, used by millions of users. (as an intern)
I joined Axis Bank (via FreeCharge) to lead the creation of Subzero — a cross-platform design system powering digital products used by 240M+ customers. Adoption was the hardest part. I worked closely with designers and developers to replace shelfware with something people wanted to use. That meant rebuilding trust, setting up communication loops, and moving to Figma for real-time collaboration.
2024
Established a unified data filtering experience across the Primer dashboard
I took over Primer’s data filtering experience after merchants pushed back hard on a newly released filters update. The challenge wasn’t what we added — it was how we shipped it. I worked across design, product, and support to rebuild trust and the interface, blending quick filters with advanced ones to serve users across all skill levels. I talk about what went wrong, what we learned, and how we redesigned with empathy and nuance.
2025
Increased adoption of Primer's Monitors product through redesigns, new features & repositioning
I worked on increasing adoption of Primer’s Monitors product — a powerful tool to monitor payment events and trigger alerts. What started as a low-adopted feature turned into a high-leverage product through a series of redesigns, new feature launches, and better positioning within the dashboard. This project is still in the final stages of implementation.
(Case study coming soon)
In 2022, I created heydesign.systems — a community resource designed as a starting point for anyone interested in learning about design systems. While it’s no longer actively updated, the existing repository still offers a solid foundation for getting up to speed.


I’ve always turned to words — for their ability to convey complex ideas with elegance, and to let the imagination run free. Reading feeds my curiosity, and writing helps me make sense of it.