Open for projects

Hi, I'm Saurabh

Hi, I'm Saurabh

An independent designer based in India, currently doing product, design & systems at Primer. I help companies scale their design language or build one from the ground up. Lately, I’ve been focused on creating scalable, accessible, and impactful products and design systems that foster trust.

My primary expertise lies in fintech and payments. However, over the years I have designed for a diverse range of industries including healthcare, banking, trading, career, education, mental health, and AI.

Impact

2023

Leading the Goat design system from a nascent idea to a self-sustaining established culture

I joined Primer as a Design Systems Lead to work on and ship the design system powering their merchant dashboard. The project took almost a year to get up and running, including the establishment of a federated model for developers to contribute to the system. The system is now in Maintenance mode, so I've switched to a hybrid Product designer role. I share a small part of that story via the date time picker.

2024

Redesigning the Payment details view to minimize troubleshooting time

I worked on redesigning the Payment Details view at Primer — the critical interface for merchants and support engineers to troubleshoot complex payments across multiple processors. The work spanned 2 years, weaving through shifting priorities and internal reorgs. I eventually helped bring clarity to a dense interface, improved navigation, and significantly reduced time-to-resolution for users.

2021

Designing Subzero, the design system powering Axis Bank's mobile apps, used by millions of users. (as an intern)

I joined Axis Bank (via FreeCharge) to lead the creation of Subzero — a cross-platform design system powering digital products used by 240M+ customers. Adoption was the hardest part. I worked closely with designers and developers to replace shelfware with something people wanted to use. That meant rebuilding trust, setting up communication loops, and moving to Figma for real-time collaboration.

2024

Creating a unified data filtering experience across the Primer dashboard

I took over Primer’s data filtering experience after merchants pushed back hard on a newly released filters update. The challenge wasn’t what we added — it was how we shipped it. I worked across design, product, and support to rebuild trust and the interface, blending quick filters with advanced ones to serve users across all skill levels. I talk about what went wrong, what we learned, and how we redesigned with empathy and nuance.

2025

Increasing adoption of Primer's Monitors product through redesigns, new features & repositioning

I worked on increasing adoption of Primer’s Monitors product — a powerful tool to monitor payment events and trigger alerts. What started as a low-adopted feature turned into a high-leverage product through a series of redesigns, new feature launches, and better positioning within the dashboard. This project is still in the final stages of implementation.

(Case study coming soon)

Writing

Text has always resonated with me, because of its efficiency in communicating ideas and its power in using our imagination to shape stories. I read relentlessly and write about ideas that drive me, such as -

Stepping into freelancing

It was the summer of 2021, I was just about to complete my internship at Axis Bank working on their design system, Subzero. I had the best time working there, good problems but better mentors. It was my last college semester and I had to figure out what to do next. Should I start cold emailing again or should I do something more risky? What did I do? I replied to a tweet. It was Dann Petty’s tweet asking for people to share their portfolios so that prospective clients can discover them. And I got discovered. A few calls later, I started my first freelance gig as a product designer. It’s been 2 years so far and I haven’t looked back since. My advent into freelance was rough, unprepared, and daunting but there were quite a few things that I learned along the way.

Stepping into freelancing

It was the summer of 2021, I was just about to complete my internship at Axis Bank working on their design system, Subzero. I had the best time working there, good problems but better mentors. It was my last college semester and I had to figure out what to do next. Should I start cold emailing again or should I do something more risky? What did I do? I replied to a tweet. It was Dann Petty’s tweet asking for people to share their portfolios so that prospective clients can discover them. And I got discovered. A few calls later, I started my first freelance gig as a product designer. It’s been 2 years so far and I haven’t looked back since. My advent into freelance was rough, unprepared, and daunting but there were quite a few things that I learned along the way.

A survival guide to design systems

The world of design systems is fairly tricky in my limited experience. Design is subjective and systems are complex - that’s not a very attractive pair. Anyone working in design systems would have to work in multiple areas like designing, selling, and advocating for the system. Designing high-quality accessible components, tokens & behaviors is just a small (but essential) part of it. More often than not, people start with design systems and give up on them soon because of the lack of adoption and acceptance by other team members. Why? Because people have inertia in their processes. They won’t change their way of working just because you came up with a new radical idea. It has to solve a problem - be it velocity, consistency, or alignment. The process of building a design system starts way before you create a new Figma file, it starts with people.

A survival guide to design systems

The world of design systems is fairly tricky in my limited experience. Design is subjective and systems are complex - that’s not a very attractive pair. Anyone working in design systems would have to work in multiple areas like designing, selling, and advocating for the system. Designing high-quality accessible components, tokens & behaviors is just a small (but essential) part of it. More often than not, people start with design systems and give up on them soon because of the lack of adoption and acceptance by other team members. Why? Because people have inertia in their processes. They won’t change their way of working just because you came up with a new radical idea. It has to solve a problem - be it velocity, consistency, or alignment. The process of building a design system starts way before you create a new Figma file, it starts with people.

Travelling light

Two years ago, I went on a week long trip to Istanbul with a laptop backpack and a trolley. I ended up using only a small part of the clothes I took, which led me to realise - maybe I don’t need to carry as much. So over the years doing multiple trips, both domestic and international, I’ve refined my travel rituals to a very comfortable spot for me, travelling with a 25L backpack wherever I go. My introduction to onebagging came through minimalism, and it makes sense since both are just approaches to reduce dependencies and being intentional, the former in life and the latter in travelling. The first effect of having a light set of luggage is increased (physical) mobility. All you need to think about the bag on your back. Transport is easier since you haul it on your back and go about the day as if you’re walking. When travelling solo, I prefer to take two-wheeler options rather than a cab. My motion-sickness might have me biased but I get to experience more of the environment when I can see it without being inside a tin can. Once I had to run almost a kilometer while catching a connecting flight at the Paris airport since the immigration check took so long. To the point that there were no buses left to take me there so I had to run to the plane itself. If I had a trolley with me, I would’ve missed out on one of the best experiences of my life. Second is mental mobility, you become more open to spontaneous plans be it changing your stay or changing cities. I use this as a catch all excuse to plan my trip once I land in the city/village, live the place once and then see it. More benefits include not having to wait for your stuff in baggage claims and less decision fatigue.

Travelling light

Two years ago, I went on a week long trip to Istanbul with a laptop backpack and a trolley. I ended up using only a small part of the clothes I took, which led me to realise - maybe I don’t need to carry as much. So over the years doing multiple trips, both domestic and international, I’ve refined my travel rituals to a very comfortable spot for me, travelling with a 25L backpack wherever I go. My introduction to onebagging came through minimalism, and it makes sense since both are just approaches to reduce dependencies and being intentional, the former in life and the latter in travelling. The first effect of having a light set of luggage is increased (physical) mobility. All you need to think about the bag on your back. Transport is easier since you haul it on your back and go about the day as if you’re walking. When travelling solo, I prefer to take two-wheeler options rather than a cab. My motion-sickness might have me biased but I get to experience more of the environment when I can see it without being inside a tin can. Once I had to run almost a kilometer while catching a connecting flight at the Paris airport since the immigration check took so long. To the point that there were no buses left to take me there so I had to run to the plane itself. If I had a trolley with me, I would’ve missed out on one of the best experiences of my life. Second is mental mobility, you become more open to spontaneous plans be it changing your stay or changing cities. I use this as a catch all excuse to plan my trip once I land in the city/village, live the place once and then see it. More benefits include not having to wait for your stuff in baggage claims and less decision fatigue.

Enjoying efforts

We keep hearing that the journey is better than the destination. I agree but what I wonder is why no one ever says the same principle about other situations. Is playing a sport better than winning the game? Is the drive better than reaching the store? Is baking a cake better than the cake itself. Well, sometimes it is, sometimes it isn’t. I was recently talking to a friend of mine and the conversation steered into what smartphone she would buy in the coming days. Turns out she was planning to NOT get her desired phone just because she didn’t get a good bonus. I was baffled because I know she doesn’t need an extra bonus to get that device. She felt that her bonus is a metric to evaluate if she deserves the device or not. For her the results, sadly, far outweighed the effort she put into her work.

Enjoying efforts

We keep hearing that the journey is better than the destination. I agree but what I wonder is why no one ever says the same principle about other situations. Is playing a sport better than winning the game? Is the drive better than reaching the store? Is baking a cake better than the cake itself. Well, sometimes it is, sometimes it isn’t. I was recently talking to a friend of mine and the conversation steered into what smartphone she would buy in the coming days. Turns out she was planning to NOT get her desired phone just because she didn’t get a good bonus. I was baffled because I know she doesn’t need an extra bonus to get that device. She felt that her bonus is a metric to evaluate if she deserves the device or not. For her the results, sadly, far outweighed the effort she put into her work.

Community

In 2022, I started curating heydesign.systems, a community resource to serve as an introductory guide for anyone looking to learn about design systems. While I don't actively add content to it any longer, the current repository serves it's purpose to get an individual up to speed with design systems.

Get in touch

If you're looking for a designer and my craft resonates with you, my email is always open for interesting conversations.

© Saurabh Yadav - 2025