Designing products
for early-stage startups

Designing products
for early-stage startups

Hi, I’m Saurabh — a designer based in India, helping companies scale their design language or build one from the ground up. Lately, I’ve been focused on creating scalable, accessible, and impactful products and design systems that foster trust.

Get in touch

Open for projects

Projects

Designing a custom date time picker for Primer's design system (Goat)

5 min

Designing a custom date time picker for Primer's design system (Goat)

5 min

Improving the data analytics experience for Primer's Observability

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Improving the data analytics experience for Primer's Observability

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Improving adoption of Axis bank's design system (Subzero)

Request access

Improving adoption of Axis bank's design system (Subzero)

Request access

Revamping the payment details view to minimize troubleshooting time

Coming soon

Revamping the payment details view to minimize troubleshooting time

Coming soon

Designing a unified data filtering experience across Primer

Coming soon

Designing a unified data filtering experience across Primer

Coming soon

Writing

A survival guide to design systems

The world of design systems is fairly tricky in my limited experience. Design is subjective and systems are complex - that’s not a very attractive pair. Anyone working in design systems would have to work in multiple areas like designing, selling, and advocating for the system. Designing high-quality accessible components, tokens & behaviors is just a small (but essential) part of it. More often than not, people start with design systems and give up on them soon because of

6 min

Stepping into freelancing

It was the summer of 2021, I was just about to complete my internship at Axis Bank working on their design system, Subzero. I had the best time working there, good problems but better mentors. It was my last college semester and I had to figure out what to do next. Should I start cold emailing again or should I do something more risky? What did I do? I replied to a tweet. It was Dann Petty’s tweet asking for people to share their portfolios so that prospective

10 min

Enjoying efforts

We keep hearing that the journey is better than the destination. I agree but what I wonder is why no one ever says the same principle about other situations. Is playing a sport better than winning the game? Is the drive better than reaching the store? Is baking a cake better than the cake itself. Well, sometimes it is, sometimes it isn’t. I was recently talking to a friend of mine and the conversation steered into what smartphone she would buy in the coming days. Turns out she

3 min

Why I'm starting now

Hey, I’m Saurabh. A designer by profession and a curious child at heart. A few of my close friends had recently suggested that I start a blog, and it made sense. Who am I kidding, it was almost 6 months ago and I’m still stuck on my first article. For the longest time, I wasn’t aware of why. Maybe it was just a lack of ideas, perhaps I’m bad at articulation or I just need to learn how to write. The workbook by Julian Shapiro did help a lot but still, I was stuck. It was the first step all over again

2 min

Get in touch

Open for projects

I'm eager to collaborate with founders and early-stage startups looking to shape their product experience with digital interfaces and design systems. If that hits home, let’s chat about your project!

Need a product designer?

Send an email

Need a product designer?

Send an email

Want to discuss ideas?

Book a consultation

Want to discuss ideas?

Book a consultation

© 2025 - Saurabh Yadav

© 2025 - Saurabh Yadav