An independent designer based in India, currently doing product, design & systems at Primer. I help companies scale their design language or build one from the ground up. Lately, I’ve been focused on creating scalable, accessible, and impactful products and design systems that foster trust.
My primary expertise lies in fintech and payments. However, over the years I have designed for a diverse range of industries including healthcare, banking, trading, career, education, mental health, and AI.
Impact
2023
Leading the Goat design system from a nascent idea to a self-sustaining established culture
I joined Primer as a Design Systems Lead to work on and ship the design system powering their merchant dashboard. The project took almost a year to get up and running, including the establishment of a federated model for developers to contribute to the system. The system is now in Maintenance mode, so I've switched to a hybrid Product designer role. I share a small part of that story via the date time picker.
2024
Redesigning the Payment details view to minimize troubleshooting time
I worked on redesigning the Payment Details view at Primer — the critical interface for merchants and support engineers to troubleshoot complex payments across multiple processors. The work spanned 2 years, weaving through shifting priorities and internal reorgs. I eventually helped bring clarity to a dense interface, improved navigation, and significantly reduced time-to-resolution for users.
2021
Designing Subzero, the design system powering Axis Bank's mobile apps, used by millions of users. (as an intern)
I joined Axis Bank (via FreeCharge) to lead the creation of Subzero — a cross-platform design system powering digital products used by 240M+ customers. Adoption was the hardest part. I worked closely with designers and developers to replace shelfware with something people wanted to use. That meant rebuilding trust, setting up communication loops, and moving to Figma for real-time collaboration.
2024
Creating a unified data filtering experience across the Primer dashboard
I took over Primer’s data filtering experience after merchants pushed back hard on a newly released filters update. The challenge wasn’t what we added — it was how we shipped it. I worked across design, product, and support to rebuild trust and the interface, blending quick filters with advanced ones to serve users across all skill levels. I talk about what went wrong, what we learned, and how we redesigned with empathy and nuance.
2025
Increasing adoption of Primer's Monitors product through redesigns, new features & repositioning
I worked on increasing adoption of Primer’s Monitors product — a powerful tool to monitor payment events and trigger alerts. What started as a low-adopted feature turned into a high-leverage product through a series of redesigns, new feature launches, and better positioning within the dashboard. This project is still in the final stages of implementation.
(Case study coming soon)
Writing
Text has always resonated with me, because of its efficiency in communicating ideas and its power in using our imagination to shape stories. I read relentlessly and write about ideas that drive me, such as -
Community


In 2022, I started curating heydesign.systems, a community resource to serve as an introductory guide for anyone looking to learn about design systems. While I don't actively add content to it any longer, the current repository serves it's purpose to get an individual up to speed with design systems.
Get in touch
If you're looking for a designer and my craft resonates with you, my email is always open for interesting conversations.