Previously designed for Axis Bank, Spacekayak, TriadHQ, CodingBlocks, and more.
2023
Led the Primer's design system (Goat) from a nascent idea to a self-sustaining established culture
I joined Primer as a Design Systems Lead to work on and ship the design system powering their merchant dashboard. The project took almost a year to get up and running, including the establishment of a federated model for developers to contribute to the system. The system is now in Maintenance mode, so I've switched to a hybrid Product designer role. I share a small part of that story via the date time picker.
2024
Designed a unified data filtering experience across the Primer dashboard to make filtering intuitive & efficient
I took over Primer’s data filtering experience after merchants pushed back hard on a newly released filters update. The challenge wasn’t what we added — it was how we shipped it. I worked across design, product, and support to rebuild trust and the interface, blending quick filters with advanced ones to serve users across all skill levels. I talk about what went wrong, what we learned, and how we redesigned with empathy and nuance.
2021
Designed Subzero, the design system powering Axis Bank's mobile apps, used by over 240 million users
I joined Axis Bank (via FreeCharge) to lead the creation of Subzero — a cross-platform design system powering digital products used by 240M+ customers. Adoption was the hardest part. I worked closely with designers and developers to replace shelfware with something people wanted to use. That meant rebuilding trust, setting up communication loops, and moving to Figma for real-time collaboration.
2024
Redesigned the Payment details view to minimize troubleshooting time for Payment managers & Engineers
I worked on redesigning the Payment Details view at Primer — the critical interface for merchants and support engineers to troubleshoot complex payments across multiple processors. The work spanned 2 years, weaving through shifting priorities and internal reorgs. I eventually helped bring clarity to a dense interface, improved navigation, and significantly reduced time-to-resolution for users.
2025
Increased merchant adoption of Primer's Monitors product through redesigns, new features & repositioning
I worked on increasing adoption of Primer’s Monitors product — a powerful tool to monitor payment events and trigger alerts. What started as a low-adopted feature turned into a high-leverage product through a series of redesigns, new feature launches, and better positioning within the dashboard. This project is still in the final stages of implementation.
(Case study coming soon)
In 2022, I created heydesign.systems — a community resource designed as a starting point for anyone interested in learning about design systems. While it’s no longer actively updated, the existing repository still offers a solid foundation for getting up to speed.


I’ve always turned to words — for their ability to convey complex ideas with elegance, and to let the imagination run free. Reading feeds my curiosity, and writing helps me make sense of it.